What make us different from others

La Prima color marks the first difference. Pythons and crocodiles become canvases on which the gradations fade, the tones light up, mix, become opaque or iridescent. In a way never seen before.

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The next trend is...

... be unique, sensual, female. Feel beautiful.
The real trend is to have no trend!

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We are sustainable in a different way from the misunderstanding that reigns in the world.

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La Prima Philosophy

La Prima is a love story.

Because every woman deserves to feel unique, loved, unrepeatable.

As are the wonderful objects that we think and realize every day for her.

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